Role: Senior Digital Designer

  • Creative Assets

    Sale Campaigns / Email Marketing / Social Media / Web Assets / Meta + Google Ads / Tik Tok Ads / Print

  • Tools

    Adobe Creative Suite / Figma / Dropbox / Asana / Google Drive / Attentive

  • Team

    Senior Digital Designer / Creative Director / Web Developer

Valentine’s Day - 2025

Worked closely with Creative Director to shape the creative vision for marketing emails, paid ads, and website design, building excitement and driving revenue in the lead-up to Valentine's Day 2025.

Meta Paid Ads: Average 2x ROAS | Google Paid Ads: Average 3X ROAS

TikTok Paid Ads: Scaled, Up to 6X ROAS

Marketing Emails: 2x Average Conversion Rate

Website Assets: Homepage + Collection Page

Holiday Gift Shop - 2024

Developed the creative direction for the 2024 Holiday Gift Shop launch following Black Friday, crafting a cohesive visual and strategic approach across marketing emails, paid ads, and website design.

Designed a festive and seamless shopping experience through a dedicated Gift Shop Collections page, driving sales and brand engagement. The campaign featured limited-time collections, curated gift bundles, and exclusive holiday deals to create excitement and urgency.

Meta Paid Ads: Average 2x ROAS | Google Paid Ads: Average 4X ROAS

Marketing Emails: 2x Average Conversion Rate

Website Assets: Gift Shop Landing Page

Email Marketing

Developed high-performing, data-driven, strategic marketing emails. Tailored content and design to align with audience preferences and platform best practices.

Crafted measurable results to engage diverse audiences and drive conversions through effective email strategies.

Evergreen Meta + Google PMAX + TikTok Paid Ads

Created high-performing, data-driven, strategic evergreen ad campaigns for Meta, Google, and TikTok. Took into account platform-specific optimization.

Measurable results crafted to engage diverse audiences and drive conversions across leading social platforms.

META + Google PMax Ads: Multiple Ads Scaled up to 4X ROAS

*all ads were resized to multiple dimensions to optimize performance

TikTok Ads

scaled ads up to 4x+ roas at high spend

Social Media

Developed visually engaging, and strategic evergreen content for Instagram. Designed stories optimized for the platform’s unique features and audience behavior.

Print

Collaborated on a diverse range of print projects, including insert cards, flyers, and newspapers, pushing the brand guideline boundaries to create more interest.

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Excited to collaborate with you! Let's create innovative and captivating digital solutions together.